Emarsys Adds $22.3 Million Funding for Its B2C Marketing Cloud

Austria-based B2C marketing cloud Emarsys has raised $22.3 million to expand R&D and fuel growth. The round is the 16-year-old company’s second, following a $33 million raise in September 2015. Emarsys has roots in email marketing but now builds a unified customer profile to supports mobile, SMS, Web personalization, and advertising with a heavy dose of machine intelligence along the way. The company has more than 1,500 clients, mostly outside the U.S.