But maybe experience isn’t enough? Heresy! Yet a fascinating report on “brand relevance” by the marketing consultancy Prophet found that consumers ranked Apple, Google, and Amazon as most relevant to their lives, while social networks Facebook, Instagram and Snapchat didn’t even make the top 50. The difference, according to Prophet, is the social networks don’t connect emotionally with their customers.
It’s been a slow news week, so I’m glad to have something concrete: Hearst announced yesterday it is buying the content business of Rodale, publisher of health and wellness books and magazines.
And here’s one straight out of Minority Report: imageSurge changes the ads behind a storefront window based on preferences defined in a nearby user’s mobile app. No iris scanning is involved, so far as we know.
Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.