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Emotional Connection Is Key to Brand Relevance: Prophet Study

But maybe experience isn’t enough? Heresy! Yet a fascinating report on “brand relevance” by the marketing consultancy Prophet found that consumers ranked Apple, Google, and Amazon as most relevant to their lives, while social networks Facebook, Instagram and Snapchat didn’t even make the top 50. The difference, according to Prophet, is the social networks don’t connect emotionally with their customers.