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Employees Prefer Face-to-Face Training But Content Creators Would Rather Build Courses On-Line: iSpring

Lack of trained employees is a problem for marketing organizations at all levels.  One issue may be that employees prefer face-to-face training (cited by 69% in this iSpring study), while course creators prefer to build online courses (cited by 77%).   Most companies create their training content in-house, although externally-sourced content is more popular in consumer industries including media, automotive, retail, and financial services.

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Battle Against Fake and Poor Quality Tech Reviews Continues: TrustRadius

February 27, 2024

Technology review site TrustRadius has identified AI-written software reviews as a new threat to authenticity and quality, saying that using AI to generate content represented as the user’s own could lead to “legal repercussions.” The future lies in video reviews, it says in its 2024 Review Transparency Report. These can be captured at vendor events, reducing time investment on the part of the reviewer.

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Avast fined $16.5M by FTC for privacy bait & switch

February 27, 2024

The US Federal Trade Commission (FTC) accused anti-virus software company, Avast of harvesting and selling the data of millions of customers. The company which promised to protect customer data, instead sold it – and now will pay a $16.5 million fine. The data was sold via company subsidiary, Jumpshot, to more than 100 third parties. Exposure included financial and location data as well as health and religious search information.

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