Employees Prefer Face-to-Face Training But Content Creators Would Rather Build Courses On-Line: iSpring
Lack of trained employees is a problem for marketing organizations at all levels. One issue may be that employees prefer face-to-face training (cited by 69% in this iSpring study), while course creators prefer to build online courses (cited by 77%). Most companies create their training content in-house, although externally-sourced content is more popular in consumer industries including media, automotive, retail, and financial services.