We thought these results were pretty predictable, so we shared them with our Department of the Obvious intern, Jamie. He said they didn’t meet his standards and offered an example of what does: a Pet Sitters International survey that found pet owners like pet-friendly workplaces. Jamie knows his stuff.
The debate goes on: do consumers care more about privacy or personalization? In a survey by marketing analytics agency Adlucent, 96% of consumers said they want brands to be more transparent about data collection. But behavior tells a different story: 81% have shared their email with a brand in exchange for discounts and willingness to share data has more than doubled in the past two years. Actions speak louder than words.
Since we’re looking at product news today, let’s finish with Mintent announcing a free version of their content marketing platform. Mintent manages the nuts-and-bolts of content creation by providing a marketing calendar, workflows, collaboration tools, asset library, and analytics.
It’s one year since Google started showing ads in its now-familiar AI Overviews. They’ve now added them to AI Mode, a newer option that handles more complex queries. AI Mode will also offer a bespoke shopping experience, with agentic AI to track price and purchase when it fits your budget.