Australian consumers expect truly personalised experiences on whatever touchpoint they engage with your brand. Challenge accepted. They want this complemented by heightened privacy, tighter data controls and the right to have the information erased with the click of a button.
The move was approved by the UAE cabinet meeting at Expo 2020 Dubai on Monday, during which government officials also agreed to adopt a national policy that will promote and protect the public’s health, as well as to clear the housing loans of low-income Emiratis.
Aussie marketers need to understand that using data for fantastic customer experiences is about being able to engage customers, not merely spy on them.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.