Endgame Raises $30 Million to Build Profiles for Product-Led Marketing

Product-led marketing – where sales are generated primarily by free trials – is one of the ways that some marketers can redirect budgets which would otherwise have gone to cookie-targeted web ads.  Endgame supports this by collecting data from all company systems and using it to decide which accounts need attention.  Yes, there’s a CDP vibe to that, although they don’t mention the term.  They did mention their $30 million Series B.