Using AI to generate insights and recommendations is a hot trend right now. One example: Engagement Labs has added predictive analytics to measure the impact on sales of different social influence metrics and a simulator to show the sales results of possible changes. Second example: Unmetric has launched an artificial-intelligence-powered system that monitors competitive behavior on social media and identifies what worked best.
CDP SessionM has expanded its Salesforce integration to incorporate Marketing, Commerce, and Service clouds. The AppExchange app loads Salesforce data, adds predictive model scores, metrics, and recommendations, and exposes the results to Salesforce components. Some other CDPs are listed on AppExchange but it’s quite rare.
Closer to home, networking organization Spiceworks found that 26% of B2B tech marketers expect to look for a new job in the next twelve months. Millennials were most likely to be planning a switch. Further reinforcing everyone’s favorite stereotypes, Millennials were most skilled at social media and least skilled at writing, GenX marketers were best at data analysis, and Baby Boomers were strongest at email and influencer marketing.
Disney has agreed to license more than 200 characters, costumes, and environments (but not voices or talent likenesses) to OpenAI for Sora, its gen AI video platform. This is highly unusual for Disney, which generally sues AI models for copyright infringement; in fact, it sued Google for that a day before announcing the OpenAI deal. Disney will also invest $1 billion in OpenAI, nicely illustrating how very eager they are to join the AI party.