Using AI to generate insights and recommendations is a hot trend right now. One example: Engagement Labs has added predictive analytics to measure the impact on sales of different social influence metrics and a simulator to show the sales results of possible changes. Second example: Unmetric has launched an artificial-intelligence-powered system that monitors competitive behavior on social media and identifies what worked best.
CDP SessionM has expanded its Salesforce integration to incorporate Marketing, Commerce, and Service clouds. The AppExchange app loads Salesforce data, adds predictive model scores, metrics, and recommendations, and exposes the results to Salesforce components. Some other CDPs are listed on AppExchange but it’s quite rare.
Closer to home, networking organization Spiceworks found that 26% of B2B tech marketers expect to look for a new job in the next twelve months. Millennials were most likely to be planning a switch. Further reinforcing everyone’s favorite stereotypes, Millennials were most skilled at social media and least skilled at writing, GenX marketers were best at data analysis, and Baby Boomers were strongest at email and influencer marketing.
Snowflake is always looking for ways to add value to its core cloud database product. Its latest step is to purchase Neeva, which offers generative AI-based search technology. It will be applied to help companies search their own databases, a.k.a. enterprise search.