Engagement Labs Connects Conversations with Sales Results

Behavior patterns are interesting but what marketers most want to understand is what drives revenue. Social analytics firm Engagement Labs is making the connection by adding syndicated sales data to its propriety database of online and offline conversation metrics. Resulting reports will show correlations between conversations and sales, although it apparently won’t include other factors that could also influence results. Engagement Labs’ has what it says is “the world’s only offline word of mouth tracking system for brands”.