EngageSmart isn’t the most familiar name in martech circles but it’s a $350 million business selling customer engagement and billing solutions to more than 100,000 businesses. The stock price has languished since the company went public just over two years ago, but investors are about to be rewarded with a $4 billion all-cash buyout from private investors at Visa Equity Partners and General Atlantic.
Google has plenty of its own legal problems. Already facing major anti-trust suits in the U.S. and Europe, it can now add Japan to the list. That company’s anti-trust regulator has opened an investigation in suspected violations of the country’s Antimonopoly Act, although they haven’t filed formal charges.
Nearly every B2B SaaS company (92%) offers some flavor of a free product offer, according to this survey from Paddle. They also found that 94% update their pricing at least once per year, and the most popular packaging strategies are good/better/best (41%) and all-inclusive (31%). Download for more interesting answers to questions you never thought to ask.
The Trade Desk has announced a definitive agreement to acquire digital advertising data company Sincera. Sincera helps advertisers evaluate the quality of data provided by publishers and thus more accurately assess the value of ad impressions. With the integration, The Trade Desk will also be able to show publishers the data signals most valued by advertisers.