Engineers Are Different. So is How They Buy: IEEE GlobalSpec and TREW Marketing

The Lavidge survey covered managers in many departments. Engineers are a different breed altogether. True to stereotype, this survey from IEEE GlobalSpec and TREW marketing finds engineers’ favorite information sources are just-the-facts case studies, ebooks, and white papers. Speaking of stereotypes, do engineers lack social skills? I’d never say that, but the survey found 64% of engineers get information from Web research while 13% ask their colleagues. In the Lavidge study, 52% cited colleagues and 34% preferred Web sites. Just the facts.

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29% of Consumers Find Personalized Offers ‘Creepy’: Oracle Research

November 29, 2017

Is there anyone left who’d rather keep their personal data private? Yes, but a minority according to an Oracle survey of 15,000 consumers. They found 29% felt offers based on social media data are “creepy”, while 50% would be attracted to personalized offers based on loyalty data, purchase data, and real-time browsing behavior. Other things they found creepy: delivery drones (26%), automatic grocery replenishment (33%), and robot assistance in a dressing room (39%).

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