You haven’t been very interested in surveys this week, so let’s switch to product news. CDP vendor Tealium has received SOC 2 Type II certification for its data security practices, which means its internal controls have been independently audited and meet established standards. Many security-conscious organizations require SOC 2 certification by their suppliers.

Is there anyone left who’d rather keep their personal data private? Yes, but a minority according to an Oracle survey of 15,000 consumers. They found 29% felt offers based on social media data are “creepy”, while 50% would be attracted to personalized offers based on loyalty data, purchase data, and real-time browsing behavior. Other things they found creepy: delivery drones (26%), automatic grocery replenishment (33%), and robot assistance in a dressing room (39%).

When BlueConic bought experience builder platform Jebbit last July, it positioned the combination as “the industry’s first-ever Operating System for Customer Data”. In case their meaning wasn’t clear, they’ve now directly integrated Jebbit with BlueConic profiles and segmentation, enabling marketers to launch no-code quizzes, surveys and personalized guided journeys without leaving the CDP.