While 75% of enterprises say they are implementing AI, almost as many (72%) cite data quality and problems scaling data practices as obstacles to success. Sixty-two percent cite the cost of compute as a barrier to scaling. While 53% have a data strategy in places, 77% still lack a single source of data truth.
Hightouch, the composable data sync and activation platform, is enabling European Union ID (EUID) to help advertisers reach European audiences in a privacy-conscious way. EUID, originally developed by The Trade Desk, creates pseudonymous identifiers allowing advertisers to recognize and target users while the users remain unknown. The integration will work by syncing audience segments directly from the brand, publisher, or media data warehouses to The Trade Desk.
The ANPD, Brazil’s regulator, has banned Meta’s use of Brazilian citizen data for AI training. The company, which recently decided to give itself permission to use Facebook, Messenger, and Instagram data from Brazilian users, has been given five working days to comply or risk daily fines of 50,000 reais (around $8,808). Pittance in Meta terms, but still a good stand to take in one of Meta’s largest markets.
CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising. The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products. Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.