You may think of Episerver as a Web content management system, if you think of them at all. But they’ve now morphed into a platform to manage marketing as well as digital content and ecommerce. The “platform” part of that is a data store that uses APIs to capture information from online and offline sources. This in turn allows it support advanced personalization including machine learning-based recommendations, individualized content generation, and on-site search. The company just announced new features to do this. These draw on acquisitions including Peerius (omnichannel personalization) last August and Optivo (omnichannel campaign management) in October.