This story caught my eye because it’s about consumers gathering data about companies, instead of the other way around. Man bites dog, as it were. In this case, consumers are sharing grocery store price and availability information through a new company called Basket. One of the co-founders was an early employee at Waze, which is based on crowd-sourcing traffic information.

Been spending a lot on content, have you? How do you feel to learn that 90% of the engagement goes to just 5% of the items? And that consumption hasn’t increased even though companies are spending 50% more on content creation? Marketing performance measurement vendor Beckon provides these and other sobering facts in a new survey.

GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads.  The data should also help clients to find matches among records within their files, building more accurate customer profiles.  GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.