Experimentation platform Eppo has raised $28 million in Series B funding from new and existing investors. Eppo offers A/B testing across marketing, AI and product teams allowing functions across organizations to participate in an experimentation culture. Among other things the funding will help support a new Channel Incrementality test suite that addresses the efficiency of marketing spend.
The tool has sections on different industries, including finance, health, law, education, insurance, retail, and others and it can be used to check for updates as rules change.
A new survey of over 300 data integration professionals by Nexla shows that 45% now share data with more than 10 partners; 20% of enterprises share with over 100. That’s a lot of data sharing. Nearly all (87%) use three or more data integration tools, with APIs being the most common (67%) and reverse ETL being the least (23%).
CDP and data solutions provider Zeotap is adding the ID5 ID to its identity graph. The ID5 identifier supports individual-level programmatic ad targeting without relying on third-party cookies, extending the reach of Zeotap ad segments.