Publicis Groupe-owned Epsilon also started in direct mail fund-raising and later became the customer marketing technology hub for a giant agency holding company. In a nice bit of symmetry, Epsilon is adding mid-market website personalization tool Yieldify, which Publicis just purchased.
Dentsu-owned Merkle is selling its Response Management Group (RMG), which offers direct response data capture, customer care, and fulfillment, primarily to non-profit and government clients. The 600-person RMG was part of Merkle’s original business, which has now evolved into a 14,000-employee tech-based customer experience agency. Buyer is Moore, a 5,000-person specialist in fund-raising marketing and production.
Connectors between CDPs and cloud databases are becoming too common to mention. But how would you know they’re common if we don’t mention them? So I’ll slip in this news that Lytics has integrated its reverse ETL tool Cloud Connect with the Databricks cloud database.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.