Have you pondered how to furnish a data clean room? Epsilon is stocking its clean room with consumer packaged goods transactions from IRI, making it easier for clients to do richer analysis and target customers across channels. Think of it as a mini-bar for customer data.
Mobile measurement platform Branch has purchased AdLibertas, a predictive data platform for mobile apps. AdLibertas pulls together first-party data from multiple sources and uses to results to help mobile app developers track user behavior and optimize their ad programs. It’s especially important as Apple and Google cut off the flow of third-party ad targeting and measurement data.
CDPs are supposed to be good at integration, so it’s not especially newsworthy that Blueshift has connected with cloud communications vendor Sinch for two-way mobile conversations. But the News Gods have been frolicking in Santorini for weeks, so we’ll mention it anyway. Channels include Instagram, Facebook Messenger, SMS, MMS, RCS and WhatsApp.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.