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ePublishing Buys Multipub to Add Subscription Services

The only way for companies that serve a single industry to grow is to offer a broader product.  Publisher-oriented content management vendor ePublishing just took that route by buying Multipub, which offers subscription management tools to the same market.  And that’s your strategy lecture for the day, Dear Reader.

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ACLU uncovers mass location tracking of US citizens

July 26, 2022

Documents found by the American Civil Liberties Union (ACLU) reveal the US Department of Homeland Security (DHS) has widely tracked people’s movement. Of more than 6,000 records reviewed, the agency found approximately 336,000 North American location points.  Over three days in 2018 in the southwest alone, 26 location points were tracked per minute. This, due to the DHS purchasing information from data broker Venntel, which had siphoned it from smartphone apps, so was not obligated to the same privacy restraints.

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Marketers to Focus on Platforms Not Ad Channels in 2023: IAB Survey

November 29, 2022

This IAB study finds that connected TV and paid search are expected to be the fastest-growing ad channels next year, while linear TV and other traditional media continue to shrink.  More intriguing: marketers are focusing more investment on foundational tools like measurement and first party data, and less on specific ad channels.  Download for deep dives into retail media networks and the metaverse.

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