Other folks sell data too. For example, Equifax has all sorts of credit and financial information. They’ve just unified their offerings into something called Equifax Data-Driven Marketing. Scope includes data, unification, analytics, targeting, and measurement.
Programmatic advertising in virtual reality on mobile apps: Immserv combines more hot technologies than an Ethiopian-Sichuan food truck. No wonder a dozen investors lined up for their $10.5 million Series A.
Since we’re looking at the sales process today, let’s finish with a study from the Content Marketing Institute about buyers’ content preferences. They most want information related to their specific needs and product/service specifications. Testimonials and case studies were less useful. Nearly all buyers start their research before talking to vendors.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.