Other folks sell data too. For example, Equifax has all sorts of credit and financial information. They’ve just unified their offerings into something called Equifax Data-Driven Marketing. Scope includes data, unification, analytics, targeting, and measurement.
Programmatic advertising in virtual reality on mobile apps: Immserv combines more hot technologies than an Ethiopian-Sichuan food truck. No wonder a dozen investors lined up for their $10.5 million Series A.
Since we’re looking at the sales process today, let’s finish with a study from the Content Marketing Institute about buyers’ content preferences. They most want information related to their specific needs and product/service specifications. Testimonials and case studies were less useful. Nearly all buyers start their research before talking to vendors.
CDP and data solutions provider Zeotap is adding the ID5 ID to its identity graph. The ID5 identifier supports individual-level programmatic ad targeting without relying on third-party cookies, extending the reach of Zeotap ad segments.