Sticking with small business marketing, eRelevance has added a lead follow-up service. eRelevance runs marketing campaigns for its clients, rather than selling tools to do it for themselves. Their 1,200 clients are concentrated in the cosmetic surgery industry but they have larger ambitions.
Today is Tealium’s turn to announce GDPR enhancements. They’ve extended their already-extensive privacy and consent management tools with multi-language support, more customization, and consent logging.
Also pressing ahead with data as a product is Citilabs, which has added hour-by-hour U.S. pedestrian traffic to its data on vehicles and mass transit. The data is sourced from mobile devices and estimates the paths of individuals but is, presumably, anonymized. If the U.S. adopts more stringent consent requirements– which it hasn’t – then firms like Citilabs may find it much harder to gather even anonymized information.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.