News

Escalated.io Blocks Malvertising But Still Collects the Revenue

“Malvertising” is advertising that loads malware onto the computers of people who click it. Not good. But ad fraud solution provider Escalated.io is now offering a product that identifies malware and stops it from being served. Delightfully, the system works “post auction”, which means malvertisers still pay for the ads. Well played.

More News

Previous Article

One-Third of Consumers Have Opted Out of Personalized Ads: Dentsu Aegis Network

July 23, 2020

Those retailers downplaying security might want to think again based on this Dentsu Aegis Network study, which found that 77% of global consumers would stop doing business with a brand that lost their data or used it irresponsibly and 32% opted out of personalized advertising in the past year. There’s a very interesting set of four scenarios for how personal data use might evolve in the near future – definitely worth a look.

CDPI Newsletter
Featured Article

CDP Industry is Growing Again: CDP Institute

July 10, 2025

With CDP vendors increasing their workforces by 3.4% in six months, compared with an average of 0.2% each six months over the prior two years, the sector seems to be growing again, according to our own semi-annual industry update. There is much talk of composable CDPs but they still employ no more than 5% of the sector workforce. What is a clear trend is the acquisition of independent CDPs by vendors interested in adding a CDP to a larger system (usually an activation system).

CDPI Newsletter