News

Escalated.io Blocks Malvertising But Still Collects the Revenue

“Malvertising” is advertising that loads malware onto the computers of people who click it. Not good. But ad fraud solution provider Escalated.io is now offering a product that identifies malware and stops it from being served. Delightfully, the system works “post auction”, which means malvertisers still pay for the ads. Well played.

More News

Previous Article

One-Third of Consumers Have Opted Out of Personalized Ads: Dentsu Aegis Network

July 23, 2020

Those retailers downplaying security might want to think again based on this Dentsu Aegis Network study, which found that 77% of global consumers would stop doing business with a brand that lost their data or used it irresponsibly and 32% opted out of personalized advertising in the past year. There’s a very interesting set of four scenarios for how personal data use might evolve in the near future – definitely worth a look.

CDPI Newsletter
Featured Article

Flexera Buys Snow Software to Help Manage IT Spend

November 29, 2023

Do not confuse Snow Software, which helps companies track IT costs, with Snowflake, a cloud database often used for CDP-ish solutions.   Do take note that Snow has just been sold to Flexera, which also helps companies optimize their return on tech investments.  It’s a helpful reminder that cost-conscious IT departments are more than happy  to “help” marketers who are doing a poor job of controlling tech spend.

CDPI Newsletter