Established Brands Threatened as More Consumers Favor Attributes Over Status: Clear M&C Saatchi

Lack of trust is followed by active hostility to established institutions – something else you might have noticed in recent days. Sure enough, the Clear strategy group at M&C Saatchi found that 86% of U.S. consumers now seek brands based on attributes instead of status, up from 75% in 2011. Vulnerability varies by industry, with infant formula, gin and whiskey (overlapping categories in my household) topping the danger list.  Household cleaners, laundry detergent, and toothpaste at the bottom. Clear says they’ll send a copy of the study if you ask them, but don’t take my word for it.

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Datorama Genius Offers AI-Generated Insights

May 23, 2017

Let’s try some actual industry news today. (So crazy, it just might work). Customer Data Platform vendor Datorama has released “Genius”, an artificial intelligence-powered feature that continuously monitors data the system collects and provides marketers with actionable insights such as which audience segments are responding above average. The system watches how marketers respond so it can learn which insights they find most useful and offer similar ones in the future.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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