ETML, a growth advertising and analytics company has bagged the digital mandate for Lenskart, India’s optical brand. With this partnership, ETML would be responsible for handling Lenskart’s performance marketing endeavours in the Middle East, with an aim to serve its larger business objective.
Salesforce expands its Bengaluru office presence as part of its growth strategy in India. The decision aligns with the increasing trend of companies investing in digital transformation and leveraging generative AI innovation. At the forefront of the AI revolution, Salesforce has brilliantly positioned to deepen India’s reputation as a global tech leader.
Do not confuse Snow Software, which helps companies track IT costs, with Snowflake, a cloud database often used for CDP-ish solutions. Do take note that Snow has just been sold to Flexera, which also helps companies optimize their return on tech investments. It’s a helpful reminder that cost-conscious IT departments are more than happy to “help” marketers who are doing a poor job of controlling tech spend.
Enterprise AI vendor Uniphore has acquired CDP ActionIQ and cloud data engineering system Infoworks. The combination of products will create a Zero Data AI Cloud that simplifies AI deployments by enabling companies to access data for AI projects without moving it from existing systems. Prices were not announced.