ETML, a growth advertising and analytics company has bagged the digital mandate for Lenskart, India’s optical brand. With this partnership, ETML would be responsible for handling Lenskart’s performance marketing endeavours in the Middle East, with an aim to serve its larger business objective.
Salesforce expands its Bengaluru office presence as part of its growth strategy in India. The decision aligns with the increasing trend of companies investing in digital transformation and leveraging generative AI innovation. At the forefront of the AI revolution, Salesforce has brilliantly positioned to deepen India’s reputation as a global tech leader.
Do not confuse Snow Software, which helps companies track IT costs, with Snowflake, a cloud database often used for CDP-ish solutions. Do take note that Snow has just been sold to Flexera, which also helps companies optimize their return on tech investments. It’s a helpful reminder that cost-conscious IT departments are more than happy to “help” marketers who are doing a poor job of controlling tech spend.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.