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EU Accuses Meta of Misleading Consumers Over ‘Pay or Consent’

The EU’s Consumer Protection Cooperation (CPC) Network has given Meta until September 1 to change its “pay or consent” model for Facebook and Instagram. The CPC says calling the ad-free (consent) model “free” is misleading as users pay by allowing it to collect their data. These findings are in addition to earlier reported findings that the model breaches the EU’s Digital Markets Act.