The European Union continues to fill the global vacuum in tech regulation. The latest step is a warning to Google that the EU plans to force it to break up parts of its advertising business to prevent continued abuses of its dominant position. There are similar anti-trust actions in the U.S. but they are moving slowly.
Data management tech vendor Informatica has always sold a basket of products, so unbundled pricing is their natural state. They’ve just announced plans to add data security and privacy vendor Privatar to the collection. Price wasn’t announced and expected close is before October.
iDigitalise, a leading digital performance marketing and technology firm, has recently became becoming an authorised partner for Google Workspace and AdWords. This new partnership further strengthens iDigitalise’s position as a trusted industry leader, expanding its range of digital marketing solutions and services.
Scope3 is expanding into brand safety and fraud detection turf of Integral Ad Science and DoubleVerify. Amazon DSP is the first company to integrate Scope3’s Agentic Media Platform, which eliminates made-for-advertising, fraud, non-brand-safe, and climate-risk inventory by default. A separate Brand Standards product, built on top of the Agentic Media Platform, lets companies connect with expert AI agents to apply additional content standards.