Over 80% of 1800 E.U. CEOs and marketing executives surveyed by Piwik are optimistic that they can market effectively while remaining in compliance with privacy laws. Indeed, over 90% believe companies must respect online privacy. Over 80% believe in the importance of laws like GDPR (up slightly on last year’s survey), although only 66% think privacy laws are easy to understand.
IPG Mediabrands has joined with SeenThis and PubMatic to create Climate Action Marketplace (CAM). CAM is billed as the first green advertising marketplace. SeenThis’s adaptive streaming technology reduces load-time for screen creative and removes file-size restrictions and unnecessary data transfer, thus minimizing CO2 emissions.
Meta is the latest tech giant to feel the sting of the EU’s Digital Marketing Act after a preliminary finding that their “pay or consent” advertising model is a violation. The model requires EU Facebook and Instagram users to pay a subscription fee to receive a service free of personalized ads. A final adverse finding can result in a fine 10% of the digital gatekeeper’s total worldwide turnover.
CDP mParticle is being acquired by ecommerce platform Rokt for a price of $300 million. It’s the third acquisition of a leading independent CDP in a little over one month, following Uniphore’s purchase of ActionIQ and Contentstack’s purchase of Lytics. All three buyers offer some type of customer-facing technology; apparently they’ve decided that adding real-time profiles from CDP will give them a competitive edge. (See this blog post for more analysis.)