News

EU Parliament Approves New Online Competition Rules

The EU Parliament has adopted new rules targeted at reducing the dominance of BigTech platforms including Google, Apple, Amazon, Microsoft and Meta.  The Digital Services Act and Digital Markets Act apply to companies with a market cap over €75 billion and allow penalties up to 10% of global revenue.  The EU Council must still approve the acts before they take effect.

More News

Next Article

Just 17% of Martech System Replacements Are Home-Built: MarTech Report

July 7, 2022

The build-vs-buy debate never ends, and sometimes build really makes sense.  But buy is clearly the way to bet: just 17% of martech replacement projects chose a homegrown solution this year, according to this MarTech survey.  That’s down from 31% the year before.  CDPs were among the least common replacements, maybe because they’re awesome and maybe because most CDP implementations are fairly new.  Download for more fun facts.

CDPI Newsletter
Previous Article

Google Shared Bidstream Data with Sanctioned Russian Companies

July 7, 2022

Speaking of BigTech Behaving Badly, we have this ProPublica report that Google was sending sensitive user data with a Russian adtech firm until just last month, when ProPublica asked them about it.  Mobile phone IDs, IP addresses, location information, and activity details from websites including ESPN and Reuters were part of bidstream information shared with RuTarget, which is owned by Russian bank Sberbank.  U.S. Treasury sanctions have banned transactions with Sberbank since February.

CDPI Newsletter
Featured Article

Marketers to Focus on Platforms Not Ad Channels in 2023: IAB Survey

November 29, 2022

This IAB study finds that connected TV and paid search are expected to be the fastest-growing ad channels next year, while linear TV and other traditional media continue to shrink.  More intriguing: marketers are focusing more investment on foundational tools like measurement and first party data, and less on specific ad channels.  Download for deep dives into retail media networks and the metaverse.

CDPI Newsletter