The European Union is pressing Meta, Twitter/X, Google and now TikTok to block terrorist propaganda related to the Hamas attack on Israel. The EU’s hand is strengthened by the Digital Services Act, which requires very large online platforms to proactively remove illegal content. Free speech rules limit U.S. regulators’ ability to take similar actions.
Integral Ad Science (IAS) has launched a new product to help advertisers avoid Made for Advertising web sites. A cynic might point out that nearly all web sites are made for advertising, but of course IAS means only the low-quality ones as highlighted by the ANA and other industry guardians. As you’d expect, IAS uses AI to detect the MFA sites.
Perhaps not the clearest transition, given the alliteration and nearly identical words, but Google is paving the way for a transition soon to Passkeys (aka biometric scans of your finger or face – or if you prefer to stick with P you can swap your password for a PIN. Aside from questions about privacy, rest assured this should be 40% faster than how you currently log in.
Retail and hospitality customer engagement platform Givex has added the ability to create comprehensive customer profiles that include interaction data from other systems. The new product, GivexEngageAI, also develops customer segments, executes marketing campaigns, and recommends next best actions. The company refers to it as a CDP and it does appear to tick all of our boxes.