Preliminary findings under the EU Digital Services Act allege that X deceives users by awarding blue checks to untrustworthy accounts. X is also accused of breaches through restricting researcher access to publicly available data like posts and to an adequate advertising library. Threatened with fines of up to 6% of annual turnover, Elon Musk has promised a court battle.
Uberflip delivers B2B content to individuals while PathFactory tracks content consumption. Combining their functions makes enough sense that PathFactory just bought Uberflip. One surprise: despite Uberflip’s arguably higher profile, the combined company will continue under the PathFactory name.
As privacy rules limit access to third-party customer data, data clean rooms offer a privacy-safe way for companies to share data directly. LiveRamp reports that 76% of more than 200 survey respondents have used data clean rooms, a 60% surge on last year. An even higher 82% plan to collaborate with data partners in the next year.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.