Reports of collusion between Google and Facebook (now Meta) to skew the display advertising market have apparently caught the eye of European regulatory agencies. Both the European Commission and the UK Competition Market Authority have opened investigations into the “Jedi Blue” agreement. The collusion was originally revealed in a lawsuit led by the Texas Attorney General.
Training has always been a problem for marketers, and pandemic-induced isolation has made the need even greater. MarketingProfs has documented the problem, finding that just 31% of B2B marketers feel their team is very effective in their roles and only 19% feel personally well prepared for their future. Beyond lack of time, the biggest challenge with training is it’s too focused on theory.
We don’t write a story every time that Acxiom adds a new client for its Real Identity matching service. But we mentioned their deal with Treasure Data two weeks ago, so it’s only fair to report that they’ve now connected with the Sitecore CDP, which was formerly Boxever. The real-time integration is also a good reminder that many CDPs rely on third parties for identity matching, rather than using their own services.
RudderStack, which styles itself “the AI Data Cloud Native CDP”, has unveiled a suite of Data Apps running on its Customer 360 solution, which in turn runs within Snowflake AI Data Cloud. The apps support the fast delivery of data projects — for example, attribution data and propensity scores — from data teams to business stakeholders. They are now available to Enterprise Tier RudderStack customers on Snowflake.