European Anti-Trust Agencies Investigating Google/Facebook Collusion

Reports of collusion between Google and Facebook (now Meta) to skew the display advertising market have apparently caught the eye of European regulatory agencies. Both the European Commission and the UK Competition Market Authority have opened investigations into the “Jedi Blue” agreement. The collusion was originally revealed in a lawsuit led by the Texas Attorney General.

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B2B Marketers Need More Training: MarketingProfs Survey

March 16, 2022

Training has always been a problem for marketers, and pandemic-induced isolation has made the need even greater.  MarketingProfs has documented the problem, finding that just 31% of B2B marketers feel their team is very effective in their roles and only 19% feel personally well prepared for their future.   Beyond lack of time, the biggest challenge with training is it’s too focused on theory.

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Sitecore CDP Integrates Acxiom Identity Service

March 15, 2022

We don’t write a story every time that Acxiom adds a new client for its Real Identity matching service.  But we mentioned their deal with Treasure Data two weeks ago, so it’s only fair to report that they’ve now connected with the Sitecore CDP, which was formerly Boxever.  The real-time integration is also a good reminder that many CDPs rely on third parties for identity matching, rather than using their own services.

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