European High Court Rules Cookies Need Clear, Specific, Active Consent
Any remaining hope that current online data sharing practices would somehow survive pretty much died this week, when the European Union’s highest court ruled that placing any cookie requires “active consent” – as in ticking an unticked-by-default check box – and that cookies for data sharing can’t be combined with cookies for other purposes. The ruling also specifies that consent language clearly identify the third parties that will gain access to the data.