Finally, Adobe and Econsultancy have just released the 2018 edition of their long-running and always-insightful Digital Trends report. In keeping with today’s theme I’ll highlight news that North American companies more likely to have a fragmented martech stack (48%) than companies in Europe (42%) or Asia Pacific (40%). European and Asia companies did lag a bit in adoption of cloud-based technology. Joining up online and offline data was 15th on the priority list, far behind social media engagement, content marketing, and targeting and personalization. We’ve seen similar results before but it still seems odd that marketers think they can do good targeting and personalization without unified customer data. Lots more here of interest.