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Complete Customer View and Effectiveness Measurement Top Marketers’ Challenge List: eConsultancy

April 22, 2019

This eConsultancy study for Adobe doesn’t talk much about location data but it does find that marketers list a holistic customer view (44%) and effectiveness tracking (41%) as their top two challenges. Both require a location-to-retail connection. Anyway, we love the eConsultancy/Adobe studies, so that’s a good enough excuse to share the latest with you.

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Retail Rocket Raises $24 Million and Buys Sailplay to Enter U.S. Market

July 6, 2022

Netherlands-based retention management platform Retail Rocket just raised a $24 Million Series A, and immediately spent some of it to buy Sailplay, a New York-based marketing automation vendor that will grow its U.S. presence.  Retail Rocket builds unified customer profiles in a module it charmingly calls Data Warehouse, and has other modules for AI-driven personalization, segmentation, and campaign management.  The company has more than 1,000 global clients across Europe and South America.

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