Big tech faces a much tougher regulatory environment in Europe, where new rules hamper American rather than local firms. Fresh from passing copyright reform widely perceived as targeting Google, the European Parliament has added new rules to limit the power of Amazon, Google, Apple, Facebook and others who run online marketplaces.
Lots of nice funding news today. CDP Blueshift announced a $15 million Series B, bringing its total financing to $30 million. Blueshift calls itself a Customer Data Activation Platform, hoping to clarify that it selects customer treatments in addition to building a unified CDP database.
This eConsultancy study for Adobe doesn’t talk much about location data but it does find that marketers list a holistic customer view (44%) and effectiveness tracking (41%) as their top two challenges. Both require a location-to-retail connection. Anyway, we love the eConsultancy/Adobe studies, so that’s a good enough excuse to share the latest with you.
Continuing its early fall shopping spree, Salesforce has signed a definitive agreement to acquire data protection and management company Own (it is also acquiring voice agent vendor Tenyx). In addition to analytics capabilities Own will enhance Salesforce’s existing data security tools. It has been a Salesforce AppExchange partner for over 10 years.