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European Union Fines Google $2.7 Billion for Anti-Trust

The European Union fined Google $2.7 billion for anti-trust violations by favoring its own shopping services in search results. This is just the start: the EU statement also said the commission has come to preliminary conclusions that Google has its abused its dominant positions in the Android operating system and Adsense search advertising. This cuts to the heart of Google’s business model, which is based on controlling access to its customers and data about its customers. Amazon, Facebook, and Apple have the same model and could be vulnerable to similar attacks. Interestingly, Google’s comment was based on defending local merchants from exactly those other companies.

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Market Track Buys InfoScout to Tie Promotions to Sales Results

June 29, 2017

Competitive promotion tracker Market Track has acquired InfoScout, which captures sales information by scanning store receipts from a consumer panel. The combined firm will be able to connect marketing programs with sales results. John Wannamaker would be so happy. Market Track itself was purchased in April by Vista Equity Partners, whose other martech holdings include Marketo, Lithium, and Xactly.

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Vast Majority of U.S. Firms Still Not Preparing for GDPR: Spiceworks

June 27, 2017

I haven’t pestered you recently about GDPR (those new European data privacy rules, now less than a year away).  But this Spiceworks report shows just five percent of U.S. companies have even begun to prepare, so another nudge is in order.  Consider yourself nudged.  Remember that GDPR affects any company holding data on European Union citizens, even if the company is the U.S.

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Google Kills FLoC, Runs Out of Bird Metaphors, Offers Topics API

January 26, 2022

Google has given up on its FLoC cookie-less targeting initiative, which faced insurmountable privacy objections. The replacement, which mercifully does not reference anything bird-related, is Topics API, which will offer three recent interests for each individual based on sites they have recently visited.  The loss in targeting and tracking power is so huge that you wonder if Google is purposely showing what tighter privacy is costing the industry. Or maybe they’re just kneecapping competitors.

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