Evergage Adds Direct Access to CDP Data
CDP Evergage has released the Evergage Data Warehouse, which gives external systems direct access to the data it assembles. Previously, users were limited to reporting, segmentation, and file extracts.
CDP Evergage has released the Evergage Data Warehouse, which gives external systems direct access to the data it assembles. Previously, users were limited to reporting, segmentation, and file extracts.
Podcast ads are growing: revenue will total nearly $700 million this year and $1 billion by 2021, says the IAB. Adobe found that 60% of listeners have looked up a product after hearing it mentioned in a podcast ad and 25% have made a purchase. You won’t be surprised that Millennials are the most frequent listeners.
Groupon is another business that has seen hotter days. But they’re still around and in fact just bought Presence AI, which handles message and chat-based bookings such as spa visits and dining reservations. This will make it easier to sell such things through Groupon. You can think of it as a mom-and-pop PopBase, although I don’t know why you’d bother.
The build-vs-buy debate never ends, and sometimes build really makes sense. But buy is clearly the way to bet: just 17% of martech replacement projects chose a homegrown solution this year, according to this MarTech survey. That’s down from 31% the year before. CDPs were among the least common replacements, maybe because they’re awesome and maybe because most CDP implementations are fairly new. Download for more fun facts.