Evergage Adds Direct Access to CDP Data
CDP Evergage has released the Evergage Data Warehouse, which gives external systems direct access to the data it assembles. Previously, users were limited to reporting, segmentation, and file extracts.
CDP Evergage has released the Evergage Data Warehouse, which gives external systems direct access to the data it assembles. Previously, users were limited to reporting, segmentation, and file extracts.
Podcast ads are growing: revenue will total nearly $700 million this year and $1 billion by 2021, says the IAB. Adobe found that 60% of listeners have looked up a product after hearing it mentioned in a podcast ad and 25% have made a purchase. You won’t be surprised that Millennials are the most frequent listeners.
Groupon is another business that has seen hotter days. But they’re still around and in fact just bought Presence AI, which handles message and chat-based bookings such as spa visits and dining reservations. This will make it easier to sell such things through Groupon. You can think of it as a mom-and-pop PopBase, although I don’t know why you’d bother.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.