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Evergage Adds Opportunity Identification to Its Recommendation Engine

Personalization vendor Evergage announced Evergage Guardian, which monitors visitor behaviors across Web sites and mobile apps to uncover opportunities and problems in real time. I like the symmetry in this: in addition to recommending things to customers, Evergage turning around and making recommendations to marketers. We don’t classify Evergage as a customer data platform because that’s ancillary to their personalization business, but they do build unified profiles.

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Crayon Raises $3.35M to Help Marketers Track Competitors on the Web

November 15, 2016

One of the fastest-growing applications for artificial intelligence is extracting business information from the Web. Crayon, founded in 2014, lets clients specify companies to follow and then sends a real-time feed of over 100 types of information including price and message changes, new products, and online reviews. Crayon says it has 42,000 users for its free and paid products. It just raised $3.35 million, bringing total funding to $5.1 million.

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RudderStack Adds Snowflake-Powered Data Apps

September 19, 2024

RudderStack, which styles itself “the AI Data Cloud Native CDP”, has unveiled a suite of Data Apps running on its Customer 360 solution, which in turn runs within Snowflake AI Data Cloud. The apps support the fast delivery of data projects — for example, attribution data and propensity scores — from data teams to business stakeholders. They are now available to Enterprise Tier RudderStack customers on Snowflake.

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