Evergage Adds Opportunity Identification to Its Recommendation Engine

Personalization vendor Evergage announced Evergage Guardian, which monitors visitor behaviors across Web sites and mobile apps to uncover opportunities and problems in real time. I like the symmetry in this: in addition to recommending things to customers, Evergage turning around and making recommendations to marketers. We don’t classify Evergage as a customer data platform because that’s ancillary to their personalization business, but they do build unified profiles.

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Crayon Raises $3.35M to Help Marketers Track Competitors on the Web

November 15, 2016

One of the fastest-growing applications for artificial intelligence is extracting business information from the Web. Crayon, founded in 2014, lets clients specify companies to follow and then sends a real-time feed of over 100 types of information including price and message changes, new products, and online reviews. Crayon says it has 42,000 users for its free and paid products. It just raised $3.35 million, bringing total funding to $5.1 million.

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Two-Thirds of C-Suite Can’t Recognize Bad Data: Fivetran Report

December 6, 2021

Like the determined optimist who tells his boss the factory is on fire by reporting they’ll soon be able to update their equipment, let’s find some silver linings in a batch of gloomy surveys today, Dear Reader.  We’ll start with this Fivetran report, which finds that 85% of data leaders say their company has lost money by basing decisions on bad data, and 66% believe their C-suite can’t tell when that happens.  The bright side is there’s lots of room for improvement.

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