I’m still not convinced that minor news about major vendors is the best use of this newsletter. But you seem to like it, Dear Reader. So here’s more. We’ll start with B2C marketing automation vendor Selligent repositioning itself as a marketing cloud including a Customer Data Platform. Data management capabilities do seem to meet CDP standards, including a highly customizable data structure and connectors for a wide variety of source and execution systems. We’re gonna need a bigger bandwagon.

Coincidentally, we have a survey from data vendor Experian, which last year spun off its own marketing services business as Cheetah Digital.

I’d like DX tool vendor Easysend better if “Accept” were not the only consent option on their website. But we’ll still note that they’re upping their AI game with AI-powered digital journeys, fillable form creation, and workflow management. They’ve also announced an integration that will permit the launching of digital journeys from within Salesforce.