I’m still not convinced that minor news about major vendors is the best use of this newsletter. But you seem to like it, Dear Reader. So here’s more. We’ll start with B2C marketing automation vendor Selligent repositioning itself as a marketing cloud including a Customer Data Platform. Data management capabilities do seem to meet CDP standards, including a highly customizable data structure and connectors for a wide variety of source and execution systems. We’re gonna need a bigger bandwagon.

Coincidentally, we have a survey from data vendor Experian, which last year spun off its own marketing services business as Cheetah Digital.

CDP CleverTap has raised a $105 million Series D, bringing more than doubling total funding to $182 million.  You may recall that CleverTap bought personalization vendor Leanplum in late May of this year.  It’s another sign that martech funding hasn’t totally dried up.