Evident Raises $8.8 Million Series A for On-Demand Access to Consumer-Held Data

Data security and privacy are much on users’ minds these days, between GDPR, the Equifax breach, and growing concern over what Google, Facebook, Amazon, and others are up to. So maybe the time is right for security technology vendor Evident ID to launch its service, a smartphone app that lets users enter data about themselves, have it verified by a trusted third party, and then grant access to businesses they select. The approach saves businesses from needing to store sensitive data and thus worry about its security or keep it current. The company recently raised an $8.8 million Series A. Don’t confuse them with