This report from Euclid Analytics finds that 83% of shoppers use a mobile device while inside a retail store. Euclid is a specialist in tracking in-store behavior and connecting it to online behavior. So here’s yet another reminder how much you need to link mobile and real-word identities.
This is a pretty technical item, but it comes down to giving marketers more precise targeting. The sort of thing that makes them happy, unlike FCC regulations that trend in the other direction.
It’s clearly a good day for personalization.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.