Experian has acquired Audigent, a curation platform that packages multiple publishers’ first party data and ad inventory into audiences for programmatic advertising. The deal will add sell-side distribution to Experian’s demand-side advertising capabilities.
Enterprise AI vendor Uniphore has acquired CDP ActionIQ and cloud data engineering system Infoworks. The combination of products will create a Zero Data AI Cloud that simplifies AI deployments by enabling companies to access data for AI projects without moving it from existing systems. Prices were not announced.
Inflection.io has raised $7.6 million, bringing its total funding to $14 million. Inflection offers a B2B marketing automation solution to activate first-party data that connects natively with CDPs and data warehouses. This follows 3x quarterly annual recurring revenue growth.
Changes in marketing channels and data access have made advertising measurement more important, and challenging, than ever. Taking advantage of growing interest in the topic, Bain Capital is selling Kantar Group’s audience measurement division, Kantar Media, to global investment firm H.I.G. Capital for “approximately $1 billion”. Kantar Media accounts for 4,500 of Kantar Group’s 25,000 employees.