Experian’s new solution for retail media networks will help them understand their customers beyond purchase category or history. RMNs will have access to Experian’s vast identity graph as well as detailed customer profile reports. A lot of people are betting on RMNs right now.
Roku already sits on first-party data from 83.6 million streaming households. It will now enrich its targeting capabilities by drawing on data in Unified ID 2.0, originally developed by the Trade Desk. The combination is intended to support more personalized and precise ad targeting.
Healthcare CDP WebMD Ignite is launching two new solutions designed to support healthcare provider growth. Ignite Provider Suite Analytics Module is a data and analytics platform designed to help marketing and BI teams to develop strategic referral growth initiatives. Referral Growth Targeting will help healthcare organizations target the right provider at the right time to improve referral volume.
CDP and data solutions provider Zeotap is adding the ID5 ID to its identity graph. The ID5 identifier supports individual-level programmatic ad targeting without relying on third-party cookies, extending the reach of Zeotap ad segments.