Marketers are struggling to identify customers in the face of increasing privacy restrictions. Experian is offering a new solution that uses signals from multiple sources to connect Mobile Ad IDs (tracking codes associated with mobile devices) to other identifiers. It’s part of their MarketingConnect identity resolution product.
Here’s a buzzword bonanza: open source, privacy-safe, AI-driven, voice-based personal assistant Snips has been purchased for $37.5 million by smart-speaker company Sonos. Snips’ conversational software runs on a local device without transferring voice data to the cloud. It can work without an internet connection.
Amazon Web Services also has news: an AWS Data Exchange to streamline the process of finding and using third party data. I The program launches with more than 1,000 data products including sets from Reuters, Change Healthcare, Dun & Bradstreet, and Foursquare. Any personal data is properly anonymized, of course.
RudderStack, which styles itself “the AI Data Cloud Native CDP”, has unveiled a suite of Data Apps running on its Customer 360 solution, which in turn runs within Snowflake AI Data Cloud. The apps support the fast delivery of data projects — for example, attribution data and propensity scores — from data teams to business stakeholders. They are now available to Enterprise Tier RudderStack customers on Snowflake.