Experian has added a third-party data onboarding service to its first-party and offline data capabilities. This eliminates the need to use other vendors to append online identifiers to the offline records, making it easier to use Experian data for targeting across channels.
Retail media network campaign measurement and optimization can now be centralized on NEON, Night Market’s single platform offering the first standardized measurement capability across networks. This will enable comparative evaluation of ROI, a particular challenge in the fragmented retail media universe.
Unless you live under a rock inside a cave with no wifi service, you’ve already heard about Apple’s AI “for the rest of us” announcement this week. We’ll note here that it included a variety of privacy features, which have received unusually positive reviews from the generally-skeptical privacy community.
Google lashed out at the Department of Justice’s threat to break up the company, calling the proposals “radical.” Among other things, Google says the proposals would threaten users’ privacy, stifle innovation and break Android and Chrome. Given the appeals process, it will likely be years before we know whether Google will stay in one piece.