For the first time, data vendor Experian is offering a marketplace for third-party data vendors. Initial participants include Attain, Circana, Dun & Bradstreet and Alliant. This follows Experian’s introduction of third-party onboarding last year shortly before Oracle exited that space.
Livestream auction platform Whatnot has raised $265 million in Series E funding at a nearly $5 billion valuation. Whatnot is seen as a competitor to TikTok Shop. It’s not just in the creator space that people will look for alternatives should TikTok be banned in the U.S.
Pioneering CDP Lytics has been purchased by composable digital experience platform Contentstack. Founded in 2013, Lytics has recently offered composable options, exposed its data to content management systems, and offered a free personalization option. The deal will make it easier for Contentstack customers to access unified customer profiles. (See this blog post for more analysis.)
Changes in marketing channels and data access have made advertising measurement more important, and challenging, than ever. Taking advantage of growing interest in the topic, Bain Capital is selling Kantar Group’s audience measurement division, Kantar Media, to global investment firm H.I.G. Capital for “approximately $1 billion”. Kantar Media accounts for 4,500 of Kantar Group’s 25,000 employees.