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Experience Management Vendor Medallia Sets $6.4 Billion Buy-Out by Thoma Bravo

Experience tracking and management company Medallia has reached an agreement for software investor Thoma Bravo to take them private in a deal valued at $6.4 billion.  That’s about 12x revenue and 29% premium over the average stock price before rumors pushed it up.  There’s a 40 day waiting period to see if they get a better offer, if you’d like to put in a bid.

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Half of Consumers Avoid Companies That Use Personal Data for Business Benefit: FleishmanHillard Survey

July 27, 2021

Just in case you need reminding: today’s consumers really do care about data privacy.  This global survey by FleishmanHillard found that 68% expect companies to demonstrate data protection practices beyond the regulatory minimum, and 56% are less likely to do business with companies that use personal data for company benefit.  The good-ish news is that 45% are willing to share data in return for greater convenience and personalization.  

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Marketers Struggle for Personalization Success: RedPoint Global Survey

September 27, 2021

This Harris Poll study for Redpoint Global offers a sobering view of customer experience reality.  They found that marketers are twice as likely as consumers to think brands deliver an excellent experience (51% vs 26%), while under half of the marketers who use advanced technologies including personalization, AI-driven recommendations, or multi-variate testing think they are having great success with them.  Fun fact: the average number of customer engagement systems is now 16, nearly double the figure in 2019.

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