Experience tracking and management company Medallia has reached an agreement for software investor Thoma Bravo to take them private in a deal valued at $6.4 billion. That’s about 12x revenue and 29% premium over the average stock price before rumors pushed it up. There’s a 40 day waiting period to see if they get a better offer, if you’d like to put in a bid.
OpenText has made at least 44 acquisitions over the years, spreading beyond content management into everything from security to analytics to, digital experience. You won’t be surprised that they needed a CDP to tie it all together. Rather than yet another acquisition, they built their own, just launched as Experience CDP. It’s not clear whether it meets the CDP Institute definition of a CDP, but it might.
Just in case you need reminding: today’s consumers really do care about data privacy. This global survey by FleishmanHillard found that 68% expect companies to demonstrate data protection practices beyond the regulatory minimum, and 56% are less likely to do business with companies that use personal data for company benefit. The good-ish news is that 45% are willing to share data in return for greater convenience and personalization.
Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed. It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization. This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.