Explorium Raises $75 Million and Finds 51% of Companies Buy Anonymized Individual Data

Explorium clearly isn’t a CDP but it also gathers data in its own way. Specifically, it analyzes predictive models and searches its library for external data sources that could help the models work better. They just raised a $75 million Series C. They also released an interesting survey on external data acquisition: 62% use external demographics data and 51% collect anonymized individual data.