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Facebook Adapts Measurement to New Apple Privacy Rules

You’re not the only one struggling to understand the impact Apple’s new tracking consent rules.  Here’s a helpful piece from our friends at AdExchanger on what will change with Facebook reporting.  Long story short: no more holdout tests or store visit optimization.

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Ad Outcome Measurement Is Hard: Media Rating Council

March 22, 2021

Elsewhere in Measurement Land, the Media Rating Council’s project to standardize advertising outcomes measurement has emerged with unintentionally hilarious conclusions that “there was not consensus by practitioners around a single method by which to measure outcomes” and “most users view current outcomes measurement as a largely opaque process in need of much greater transparency.”  Jamie in our Department of the Obvious is impressed.

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Two-Thirds of C-Suite Can’t Recognize Bad Data: Fivetran Report

December 6, 2021

Like the determined optimist who tells his boss the factory is on fire by reporting they’ll soon be able to update their equipment, let’s find some silver linings in a batch of gloomy surveys today, Dear Reader.  We’ll start with this Fivetran report, which finds that 85% of data leaders say their company has lost money by basing decisions on bad data, and 66% believe their C-suite can’t tell when that happens.  The bright side is there’s lots of room for improvement.

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