Ecommerce within social media platforms has been a trend for some time and the pandemic makes it even more important. So it’s not surprising but still worth noting that Facebook has launched Shops, which lets small businesses set up an online store within their Facebook and Instagram profile pages. There’s no altruism here: Facebook will charge a small fee for sales and expects this will generate more advertising.
You do love Adobe headlines, Dear Reader. So although I’m not entirely impressed that Adobe Audience Manager has added an ability to predict which segment a new Web site visitor will eventually join, I’ll mention it. For good measure, I’ll throw in a separate Adobe announcement from earlier this week, that they are adding AI-based predictive model scores and multi-touch attribution to Adobe Experience Platform.
Finally: this B2B survey from Folloze, Campaign Stars, and Terminus offers hard-to-find data on market share by vendor for marketing automation, personalization, chatbots, sales enablement, and other software categories. Just seven percent report they have fully automated their personalization programs.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.