Facebook Adds QR Codes to Money Transfer Service

Facebook cares mostly about selling your data, but they’ll take your money directly too.  They’re testing a new QR code payment feature to make it easier to use their Facebook Pay money transfer service.  Talk about strategic fit: trust is essential for financial services providers and who doesn’t trust Facebook?

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LiveRamp Adds Google Cloud Integration for Identity Services

April 8, 2021

Customer identity data company LiveRamp announced an API integration on the Google Cloud Marketplace.  This means Google Cloud users will be able to access LiveRamp’s identity services and data  without custom development.  LiveRamp says the move enhances consumer privacy since companies don’t have to send their data to partners for processing.  Our privacy advocate friends are unconvinced.

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Customer Data Platform Industry Adds New Vendors: CDP Institute Report

July 12, 2024

Software vendors continued to add Customer Data Platform (CDP) capabilities to existing systems in the first half of 2024, according to the CDP Institute’s latest Industry Update report.  Nearly all of the dozen companies appearing in the report for the first time started as marketing or messaging applications and added CDP capabilities after they were built.  These firms accounted for most of the industry growth during the report period.

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