I haven’t obsessed recently about Google, Facebook and Amazon taking over the world, but that doesn’t mean I’m over it. ComScore just reported that Facebook and Google own eight of the top ten mobile apps, the top ten apps capture 53% of mobile app time, and mobile apps occupy more than half of all media time. Don’t cry for Amazon: their app was rated most essential by Millenials.,
We’ve been toying with the idea of a podcast at the CDP Institute: frankly, it sounds like a lot of work. But enough people have taken the plunge that ad-supported podcast network HowStuffWorks has attracted a $15 million Series A investment and is becoming an independent company.
A mere one billion, you scoff. YouAppi tracks content consumption on two billion people across 4,200 apps and mobile sites. It uses the data to target in-app, on-site, and social advertising for mobile app customer acquisition and retention. The company just launched a “360 Degree Growth Marketing Platform”, which is an extension of its earlier products. But we’re not talking self-service: YouAppi is a full-service agency, currently running almost 17,000 campaigns for 470 brands worldwide.
CDP mParticle is being acquired by ecommerce platform Rokt for a price of $300 million. It’s the third acquisition of a leading independent CDP in a little over one month, following Uniphore’s purchase of ActionIQ and Contentstack’s purchase of Lytics. All three buyers offer some type of customer-facing technology; apparently they’ve decided that adding real-time profiles from CDP will give them a competitive edge. (See this blog post for more analysis.)