Yelp doesn’t rely on surveillance-based advertising, but they’d like to change that. They have launched a program to target ads at Yelp visitors on non-Yelp platforms based on their Yelp activities. Yelp will serve the ads, so there’s not enough data sharing to break most privacy rules. Consumers may not agree: this recent Jebbit study found 53% of people object to personalized emails based on data they haven’t knowingly shared.

Zoom has announced a deal to buy cloud contact center company Five9 for $14.7 billion (with a B) in stock.  The price is an astronomical 34x Five9’s $425 million revenue and nearly 5x Zoom’s own revenue.  Zoom sees the deal as giving it a firmer foothold in the enterprise communications market, although Five9 is far from the market leader.

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.