Yelp doesn’t rely on surveillance-based advertising, but they’d like to change that. They have launched a program to target ads at Yelp visitors on non-Yelp platforms based on their Yelp activities. Yelp will serve the ads, so there’s not enough data sharing to break most privacy rules. Consumers may not agree: this recent Jebbit study found 53% of people object to personalized emails based on data they haven’t knowingly shared.

Zoom has announced a deal to buy cloud contact center company Five9 for $14.7 billion (with a B) in stock.  The price is an astronomical 34x Five9’s $425 million revenue and nearly 5x Zoom’s own revenue.  Zoom sees the deal as giving it a firmer foothold in the enterprise communications market, although Five9 is far from the market leader.

Remember the good old days, when lying was considered unacceptable? The folks at Iron Tribe Fitness, a South Carolina gym, are holding Meta to that forgotten standard in a class action suit alleging that Facebook overcharged advertisers as much as $4 billion by using one type of auction bidding process while claiming to use another.  Meta blames the error on a “software glitch” that began in 2013 and continued for at least four years.