Microsoft Azure has released a tool to discover and map data residing in all systems, within and outside of Azure itself. Azure Purview scans metadata and adds data sensitivity levels that help enforce limits based on privacy or other considerations. Data discovery is a key challenge for both Customer Data Platform implementations and privacy management.

Privacy concerns may also be hitting Facebook where it hurts. This DigiDay report says that media buyers are being told to shift budgets elsewhere. Privacy is one possible reason; high ad costs, poor ad tools, and more competitive options are others. Color me skeptical, although this Dentsu report says Facebook growth shows some weakness.

The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.